Strategy and research are essential parts of strategic enrollment management (SEM), yet little information exists regarding how to use research and predictive analytics for effective strategy. It is often easier to react to what is happening in the moment, rather than be proactive in predicting the future or developing long-term plans. This…

Wichita State University (WSU) began the SEM process in 2015 with a steering committee co-chaired by the university registrar and the chief data officer (CDO). Work leading up to and undertaken throughout that process and the implementation of the SEM plan it produced helped to form an extraordinary partnership between these two professionals.…

Enrollment of American Indian and Alaska Native (AI/AN) students in postsecondary education in the United States has been increasing over the past three decades (Chee, Shorty, and Robinson Kurpius 2019). The Tribal College Movement began more than 40 years ago with the establishment of the first tribally-controlled community college in 1968.…

This guide describes how community college presidents can embed strategic enrollment management (SEM) into mission fulfillment. It emphasizes the importance of setting a vision, ensuring adequate resources, and fostering collaboration. By leveraging data-driven strategies and continuous improvement, colleges can enhance student recruitment,…

As the competition for student enrollment has increased over the past several years, the pressure on the enrollment manager has increased proportionally. Managing enrollment expectations for institutional stakeholders requires effective communication, leadership, and the sharing of data with effective context. This article provides guidance on how…

This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…

Writing a strategic enrollment plan can be overwhelming, but a good plan is essential to any higher education institution. Involving the right people on campus and ensuring that the plan is developed on the basis of facts and relevant data are critical. Once the goals of the plan are determined, building a model for testing various enrollment…