Academia has traditionally avoided adopting the fast-paced, profit-oriented operational style that accompanies corporate culture. However, a business model can be successfully adapted to the unique needs of an academic institution, discipline, faculty, and students through the selective adoption of business principles. A classic marketing mix…

Argues that the TRPP (Theory, Research, Practice, Principles) model provides a framework that helps teachers to cross the divide between theory and practice. Explains that the ultimate goal is to maximize student potential, particularly through critical reflection. Presents principles with a specific example for practice. (Contains 18 references.)…