A survey is described of the education for health activities being conducted and planned in Missouri, Iowa, Nebraska, and Kansas by official, voluntary, and private health services and health planning agencies. (JMF)

To reduce the cost of reimbursements, many insurance companies have begun to use insurance incentives as a way to motivate individuals to participate in health promotion activities. Traditional health education, research and demonstration, and policy-premium incentives are methods of health promotion used by life and health insurance companies.…

The impact of the Health Activities Project (HAP), an activity-centered, supplementary health education program for fifth- to eighth-grade students, on their attitudes toward health education was studied. Results indicated a positive change. (JD)

The primary and essential objectives of population education are listed and recommendations are made for developing an effective population education program. (JD)

A merger of school and community programs provides a more comprehensive and realistic approach to health education. (LH)

Cardiovascular (CV) risk-related behavior patterns are acquired during childhood; therefore CV intervention programs must begin at an early age. A CV health promotion program developed for elementary students is described. (JD)

Wellness in the Workplace offers a health risk reduction program to the work environment through use of existing health promotion community services. Historical development, services provided, and potential benefits to other communities are discussed. (DF)

This article describes the steps taken to establish a communications network for school health education. (JD)

Health promotion is defined as "any combination of educational, organizational, economic, and environmental supports for behavior conducive to health." This paper examines current efforts in health promotion, their goals, activities, settings, and research activities. (JD)

Eight papers presented at the Fourth Delbert Oberteuffer Symposium are reprinted. The topic of the symposium was the role of the administrator in planning and implementing health education programs in the schools. The papers cover a variety of problems as well as suggestions for improving the quality of school health education. (JD)

The planning cycle for health program goals and objectives involves determining needs and establishing, implementing, and evaluating goals. Necessary knowledge, skills, and abilities of health planners are delineated. (CJ)

For comprehensive school health education to become a reality, health educators must become competent in influencing politicians and public opinion. This requires health educators to work effectively with print and broadcast journalists. Suggestions are given on planning and implementing press conferences and releases. (IAH)

Methods of aligning health education with the goals and functions of employee assistance programs are discussed. The role of the health educator in developing these programs is explained in a description of employee assistance program service standards and specific sub-tasks. (DF)

Health educators can play a significant role in reducing public misconceptions about safety belts and child restraints. Ten articles deal with federal education efforts to promote occupant protection, safety belt education resources, and attitudes of rural areas toward restraints and loan programs. Various safety programs are described. (DF)

There are seven important steps in the development of a communications campaign to promote public health: (1) analyzing the situational realities; (2) axiological examination of proposed targets; (3) describing the sociocultural context; (4) mapping the psychological matrix; (5) selecting the campaign theme; (6) constructing persuasive…