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Bonenberger, Lynne M. – Currents, 1990
Some suggestions for troubleshooting when problems develop with a college merchandising program cover topics such as delivery delays, product quality, promotional material, merchandise that outside manufacturers sell directly through ads in alumni magazines, and "lemons." (MLW)
Descriptors: Alumni, Alumni Associations, College Stores, Higher Education
Maguire, Matthew – Currents, 1993
The best-prepared college crisis managers go beyond planning and networking to compiling information on what the campus does to avoid and cope with problems, including (1) keeping lists of key campus individuals and establishing rapid access to media; (2) cultivating campus connections; (3) gathering information on contingencies; and (4)…
Descriptors: College Administration, Crisis Management, Emergency Programs, Higher Education
Schreiber, William – Currents, 1993
Five case studies illustrate the value of strategic communications in school and college public relations (PR). Central issues include public scrutiny of a controversial faculty hiring policy; internal communication during retrenchment; a local education/job fair; animal rights activism; and winning public approval for a long-range campus plan.…
Descriptors: Activism, Animals, Case Studies, College Administration
