The best way to protect individuals and institutions from libel suits is to verify the truth of what is printed. An institutional editor's guide to do's, don'ts, and definitions is presented. An editor is as responsible for a libelous letter as the author is. (MLW)

Corporate sponsorship is a marketing strategy by which companies communicate about their products or services by affiliating with events or institutions valued by targeted customer groups. Increasingly, campus communicators are seeking to establish corporate sponsorships but first must resolve legal and ethical concerns. Various types of…

Advice is offered for making the children of alumni welcome at campus events and reunions, illustrated with the experiences of several colleges. Suggestions include cooperating with the campus legal office concerning risk and liability of child care, using community facilities that cater to children, starting small and expanding with success, and…

Campus event planners need to know all they can about the risky business of special-events insurance, including coverage types and options (institutional vs. outside-user, workers' compensation, cancellation/abandonment, nonappearance, weather, death/disgrace, boutique/niche insurance), basic insurance issues, alcohol issues, estimating needs, and…

As the battle over college and university tax-exempt status escalates, institutional public relations officers are offered advice for making their case for tax-exemption without alienating the community, including: getting facts straight; communicating internally first; going to the source of criticism; illustrating economic and nonmonetary…