Recent technological advances have put alumni-development computer systems within reach of most colleges and universities. Options, including the types of hardware available, the many ways to match an office's needs to your hardware, and the types of software available are discussed. (MLW)

Syracuse University's use of a personal computer to keep track of alumni reunion registration is described. They can take reservations over the phone, produce lists of returning alumni according to different categories, give catering current meal counts, keep track of special requests, and write personalized confirmation letters. (MLW)

Good computer files can help colleges find, manage, and solicit alumni volunteers. In 1978 Rhodes College began creating detailed records on alumni and friends, entering gift and biographical data, mostly in coded form, into computerized personal files. (MLW)

An alumni survey is an unbeatable tool for realizing and tapping the potential of alumni. It can also help win recognition of the importance of alumni constituency. A comprehensive survey creates an effective database on each alumnus. (MLW)

The spreadsheet can be a powerful tool in marketing. Using a spreadsheet and admissions data, models can be built for: periodic reports of admission status, projections of the size and quality of the incoming class, and long-term recruitment strategy. (MLW)

The effectiveness of gift range tables for capital campaign planning is discussed. The gift range table provides a rule of thumb concerning how many gifts are needed at each range of giving to ensure a campaign's success. Feasibility studies are discussed. (MLW)