This article presents a model for the formulation of marketing communications strategies geared both to efficiency in direct marketing efforts and effectiveness in the creation of individual program enrollments and institutional identity. (CT)

Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

Describes the cooperative efforts of the University of Vermont's Office of Continuing Education and Instructional Development Center to create a program in outreach development support with the goals of developing new program sequences within academic units for nontraditional students and designing those sequences for adoption across the state to…

Summarizes the development of the Arts and Humanities Division of the National University Extension Association, describing past difficulties between continuing education specialists and academic humanists in humanities programing and the recent workshops, funded by the National Endowment for the Humanities, to promote primarily credit-oriented…