"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Distances derived from word embeddings can measure a range of gradational relations--similarity, hierarchy, entailment, and stereotype--and can be used at the document- and author-level in ways that overcome some of the limitations of weighted dictionary methods. We provide a comprehensive introduction to using word embeddings for relation…

Often, eye-tracking researchers define areas of interest (AOIs) to analyze eye-tracking data. Although AOIs can be defined with systematic methods, researchers in organic chemistry education eye-tracking research often define them manually, as the semantic composition of the stimulus must be considered. Still, defining appropriate AOIs during data…

The development of research methodology in any scientific field is closely tied to technological advancements that allow for deeper and more sophisticated data analysis. To help readers understanding the scope of current lexical availability research, this chapter provides a description of the tools and research resources specifically developed…

A challenge for educators is how to teach in a "post-truth" world. Lies, fake news, and a gleeful disregard for facts -- what I collectively term mis/information -- all seem to undermine the very project of education. The pragmatism of Richard Rorty holds promise to address such issues. I first argue that Rorty's philosophy of education…

Understanding subject-specific texts requires interpreting representations--words, symbols, and images--in their intended senses. Many such representations are ambiguous, with meanings that shift depending on context and disciplinary conventions. This applies not only to words, for example, 'paper' in everyday versus academic usage, but also to…

The core task of reading is to look at letters and identify their sounds and meaning. In English, the spelling system is "quasiregular," meaning it includes many reliable patterns (some so reliable they could be called "rules") but also many inconsistent ones (the sound of "EA" in "heat" vs.…

This conceptual paper deals with ways in which gesture or embodied utterances create deictic expressions (i.e., deixis) that are relevant to second language teaching and learning. While many gesture types have been found to be material carriers of meaning (McNeill, 1992; Vygotsky, 1986), deictics have the ability and function to create new…

Classrooms with multilingual students are rich spaces for enacting linguistically sustaining practices that encourage students to use all their language resources. When teachers have some knowledge of their students' home languages, they can facilitate making connections across languages which strengthens students' language development. In this…

Educational technology terminology is messy. The same meaning is often expressed using several terms. More confusingly, some terms are used with several meanings. This state is unfortunate, as it makes both research and development more difficult. Terminology is particularly important in the case of personalization techniques, where the nuances of…

The aim of the article is to theoretically develop a notion of digital "Bildung" that accepts the "world" of today as characterised by the entanglement of humans and technology. I draw on Adorno's critical notion of "Bildung," Luciano Floridi's and Katherine Hayles' respective understandings of the human-technology…

The aim of this paper is to contribute to the ongoing discussion about the role of intuition and ambiguity in doing, teaching and learning mathematics. We start by discussing the ways in which limits and continuity are presented in Calculus textbooks, to illustrate some of the ambiguities, and to contrast them with precise and rigorous definitions…

The term "governance" is one of the most widely applied concepts in education policy and research. Yet its meaning has changed over space and time both analytically and normatively. This history is a complicated one marked by both shifts and continuations in the politics of language and the development of unique intellectual histories…

A central concern that TL theory approaches but does not fully address is the process whereby an individual generates a more adequate meaning perspective after shedding an outmoded one. This article complements TL theory's account with a phenomenological description of the dangers and opportunities encountered on that quest. It employs the concept…

Like verbs, adjectives pose a challenge to the young word learner in that some -- like "red," "round," "rough," or "rectangular" -- map onto properties that are detectable through the senses, while others -- like "ready," "reasonable," or "required" -- express abstract…