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Direct linkBaum, Sandy; McPherson, Michael S. – Change: The Magazine of Higher Learning, 2011
The world of higher education is a world of sorting, selecting, and ranking--on both sides of the market. Colleges select students to recruit and then to admit; students choose where to apply and which offer to accept. The sorting process that gets the most attention is in the higher reaches of the market, where it is not too much to say that…
Descriptors: Higher Education, College Admission, Access to Education, Scaling
Hoover, Eric – Chronicle of Higher Education, 2007
The college admissions process teaches students how to express themselves during interviews, how to describe their best qualities in application essays. It may also make them wary of college marketing campaigns, and skeptical of being treated as a statistics, due to the large role played by standardized-test scores and grade-point averages. Such…
Descriptors: Extracurricular Activities, College Applicants, Standardized Tests, Marketing
