"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

Distances derived from word embeddings can measure a range of gradational relations--similarity, hierarchy, entailment, and stereotype--and can be used at the document- and author-level in ways that overcome some of the limitations of weighted dictionary methods. We provide a comprehensive introduction to using word embeddings for relation…

Often, eye-tracking researchers define areas of interest (AOIs) to analyze eye-tracking data. Although AOIs can be defined with systematic methods, researchers in organic chemistry education eye-tracking research often define them manually, as the semantic composition of the stimulus must be considered. Still, defining appropriate AOIs during data…

The development of research methodology in any scientific field is closely tied to technological advancements that allow for deeper and more sophisticated data analysis. To help readers understanding the scope of current lexical availability research, this chapter provides a description of the tools and research resources specifically developed…

A challenge for educators is how to teach in a "post-truth" world. Lies, fake news, and a gleeful disregard for facts -- what I collectively term mis/information -- all seem to undermine the very project of education. The pragmatism of Richard Rorty holds promise to address such issues. I first argue that Rorty's philosophy of education…

Understanding subject-specific texts requires interpreting representations--words, symbols, and images--in their intended senses. Many such representations are ambiguous, with meanings that shift depending on context and disciplinary conventions. This applies not only to words, for example, 'paper' in everyday versus academic usage, but also to…

Classrooms with multilingual students are rich spaces for enacting linguistically sustaining practices that encourage students to use all their language resources. When teachers have some knowledge of their students' home languages, they can facilitate making connections across languages which strengthens students' language development. In this…

The aim of this paper is to contribute to the ongoing discussion about the role of intuition and ambiguity in doing, teaching and learning mathematics. We start by discussing the ways in which limits and continuity are presented in Calculus textbooks, to illustrate some of the ambiguities, and to contrast them with precise and rigorous definitions…

The value of sustaining an open and positive classroom climate for student's academic and socio-emotional development is well documented in educational research. Referring to the prevailing mood or atmosphere of the classroom, the concept is meant to capture the day-to-day experiences of teachers and students on a collective rather than individual…

"A Dictionary of Contemporary Figurative Language" is meant to be an appendix to an earlier, more comprehensive work: ED648945, "A Dictionary and Thesaurus of Contemporary Figurative Language and Metaphor 2024." This appendix simply updates the dictionary of that previous work to better reflect the language used during the 2024…

Contemporary events, including the recent Presidential campaign, have demonstrated the symbolic and political significance of language in our society and culture. Language is a primary tool for "naming the world" and defining our desires roles - as subjects and ojects - in the environments we inhabit. Yet, as often as language is a means…