Creative confidence is a necessary and valuable skill to prepare students for marketing careers. Marketers need to be trained to offer creative solutions to enhance marketing offerings. To help address this need, the aim of this paper is to provide logistical instructions for a class module that enhances students' creative confidence through…

As education is a global concern, utilising educational technology to facilitate teaching and learning activities has been widely practised almost everywhere at every minute for decades. Revisiting the historical development of a particular technology is noteworthy to education practitioners, historians and various interested parties. Concerning…

This article explores the value of generative AI (genAI) tools for much-needed support for instructors in higher education in the realm of course design. Two authors detail their experiences partnering with two distinct tools, ChatGPT and Bard (now known as Gemini), for communication course development, emphasizing iterative collaboration with…