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Download full textTitus, David; Harris, Garth; Gulati, Rajesh; Bristow, Dennis – International Journal of Higher Education, 2017
This paper presents a step-by-step process for the development and implementation of a professional selling specialization program in the marketing curriculum of a school of business at an AACSB accredited state university. The program is presented in detail along with the process followed in order to develop support for the program with three…
Descriptors: Business Schools, Business Administration Education, Curriculum Implementation, Curriculum Development
Harris, Garth; Bristow, Dennis – e-Journal of Business Education and Scholarship of Teaching, 2016
When tasked with group projects, students often struggle with teamwork and tend to overlook the importance of group self-regulation and its role in effective collaborative work. The pedagogy was implemented in semester long university level new product development courses. The pedagogy illustrates how educators can use student generated weekly…
Descriptors: Teamwork, Student Projects, Group Dynamics, Innovation
