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Higher Education2
Institutional Research2
Program Development2
Annotated Bibliographies1
College Admission1
College Planning1
Information Sources1
Marketing1
Nonprofit Organizations1
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Research Methodology1
Student Recruitment1
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New Directions for…2
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Endo, Jean J.1
Heydinger, Richard B.1
Lay, Robert S.1
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Journal Articles2
Reference Materials -…2
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Further Sources on Academic Planning.
Peer reviewed Peer reviewed
Heydinger, Richard B. – New Directions for Institutional Research, 1980
Sources of information on the topic of academic planning are presented. (Author/MLW)
Descriptors: College Planning, Higher Education, Information Sources, Institutional Research
Selected References on Market Research in Higher Education.
Peer reviewed Peer reviewed
Endo, Jean J.; Lay, Robert S. – New Directions for Institutional Research, 1987
Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)
Descriptors: Annotated Bibliographies, College Admission, Higher Education, Institutional Research