Newsletters, websites, local access television and community newspapers serve as the typical media superintendents use to get the word out to parents and public. One might logically ask, "Isn't that enough to deal with?" School superintendents with so much to communicate need to move beyond a reliance on the traditional media outlets. These no longer will suffice. When superintendents want to push out a message, there are not enough ways to make that happen. In this article, the author suggests to consider a blog, which, unlike a printed newsletter, has no limit to space and is free to set up and maintain. In more than four years of blogging, the author has not had one negative experience. He strongly believes superintendents can blog to their benefit, and there are ways to address critics' concerns of blogging. The author shares his response to the critics who say blogging is time-consuming and has no merit for school leaders.