Previously, this author had suggested that a gradual redistribution was occurring across American higher education, especially among adult learners. Local hegemony was at risk, as online interlopers, increasingly from top tier universities and other academic behemoths, offered students choice they never had before without having to relocate. A boon to students no longer confined to just local options, online distance learning disrupts those complacent colleges not accustomed to competition. As some universities draw new students into fully online degree programs, others pay the price. The impact might not be overwhelming or even apparent but this trend could still shift the balance of academic power--especially toward large and more aggressive universities, and away from smaller colleges without the wherewithal to launch major initiatives in the emerging digital arena. Most American higher education is--and will likely remain--local. America's students--especially the contemporary majority balancing study, work, and often family responsibilities--will now have options as never before, and many will exercise that freedom of choice to their advantage. In this second of a two part article, the author's view is that the challenge ahead is how to defend, if not extend, an institution's enrollment base. He sees internal leadership and investment in an online infrastructure as critical, and discusses the problems perplexing many universities as to how this might be accomplished.