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Direct linkYocco, Victor; Danter, Elizabeth H.; Heimlich, Joseph E.; Dunckel, Betty A.; Myers, Chris – Environmental Education Research, 2011
Modern zoological gardens have invested substantial resources in technology to deliver environmental education concepts to visitors. Investment in these media reflects a currently unsubstantiated belief that visitors will both use and learn from these media alongside more traditional and less costly displays. This paper proposes a model that…
Descriptors: Environmental Education, Performance Factors, Mass Media Effects, Mass Media Role
