Agencies providing mental health and counseling services to Black males must: use a seeking mode of service delivery; have staff diversity; destigmatize the counseling process; make use of Black psychology; develop relationships with community, agencies, and organizations; distinguish between presence and programing; and develop innovative ways of…

Rural outreach in community mental health centers involves staff commuting from a central agency to surrounding rural towns to provide clinical and/or community service. The problem for outreach staff is how to best provide services to a rural network that is distant and different from the urban network. In general the greater the distance, the…

This paper proposes use of marketing methods to improve college health services and enhance their perceived value. Ten key marketing principles are defined: (1) value of the service as seen by the target population; (2) exchange clients perceive benefits received as exceeding perceived costs; (3) competition offering a better product than the…

Describes the Children's Health Matters project, which helps eligible families enroll their uninsured children in Medicaid and the State Children's Health Insurance Program. Lists strategies to be used by Catholic schools: connect children to health insurance through the School Lunch Program; distribute outreach materials; discuss this issue at…

Instead of increasing institutionalization of the elderly, the author suggests increasing life enhancing programs with preventive health care. She discusses various health and social services in New York City, including outreach projects, day care programs for the elderly, and the value of senior center-hospital cooperative services. (MF)

Essential information needs for potential cooperative efforts between colleges and cities for the 1980s and possible collection and dissemination strategies are considered. It is suggested that less federal funding will be available, and that state and local governments will probably be the primary supporters of urban projects. In addition to…