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| Guidelines | 1 |
| Information Needs | 1 |
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| Norman, O. Gene | 1 |
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Norman, O. Gene – 1985
The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…
Descriptors: Guidelines, Information Needs, Information Seeking, Information Sources
