Descriptor
| Comparative Analysis | 1 |
| Data Collection | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Multitrait Multimethod… | 1 |
| Research Methodology | 1 |
| Research Needs | 1 |
| Speech Communication | 1 |
Source
Author
| Zerbinos, Eugenia | 1 |
Publication Type
| Opinion Papers | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Zerbinos, Eugenia – 1985
Surveys, content analyses, and laboratory experiment/judgment task strategies continue to be the dominant research methods used in mass communication research. Some researchers, however, are advocating method triangulation--the use of at least two and as many as five methods within the same study. A manual and computer search of several databases…
Descriptors: Comparative Analysis, Data Collection, Mass Media, Media Research
