Bowers challenged the common view in favor of distributed representations in psychological modeling and the main arguments given against localist and grandmother cell coding schemes. He revisited the results of several single-cell studies, arguing that they do not support distributed representations. We praise the contribution of Bowers (2009) for…

This commentary focuses on the use of the eye-tracking methodology to study cognitive processes during multimedia learning. First, some general remarks are made about how the method is applied to investigate visual information processing, followed by a reflection on the eye movement measures employed in the studies published in this special issue.…