Descriptor
| Advertising | 1 |
| Continuing Education | 1 |
| Postsecondary Education | 1 |
| Program Administration | 1 |
| Publicity | 1 |
| Student Recruitment | 1 |
Source
| Lifelong Learning: The Adult… | 1 |
Author
| Spikes, Frank | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedSpikes, Frank – Lifelong Learning: The Adult Years, 1980
The author suggests ways in which the continuing education program administrator can find and use sources of marketing information and techniques to expand and effectively promote continuing education programs. (SK)
Descriptors: Advertising, Continuing Education, Postsecondary Education, Program Administration
