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Fernald, Lloyd W., Jr. – Journal of Creative Behavior, 1987
The paper discusses creativity and the creative process, cites current methods used to improve creativity in the workplace, and explains the concept of values and value systems as they relate to creativity. Values and value systems are defined; and their source, their nature and functions, and their measurement are outlined. (JDD)
Descriptors: Business Administration, Creative Development, Creativity, Job Development