An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Consortia have much to offer higher education but are often unappealing because of undue emphasis on reducing costs, inadequate attention to the range of possibilities, and mismatching of membership and mission. Four types of consortia exist according to purposes (special and general) and membership (heterogeneous or homogeneous). (MSE)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

This paper argues for increased universitywide research planning, with emphasis on collective identification of priorities, open communication at all levels, careful allocation of resources, and long-range strategic planning. (DB)

New information technology is viewed as analogous to a railway network that serves many, in diverse areas, and leads users to new frontiers. It is suggested that higher education can contribute to this system by developing useful new applications, providing guidelines for appropriate "passenger" behavior, and enhancing quality. (MSE)

The growth of in-house training and education programs of employers in both the public and private sector is discussed with a focus on supervisory and managerial personnel in large corporations. Effective dialog and cooperation between the corporate sector and the education sector are needed. (MLW)

It is essential that those who aspire to lead nontraditional programs have a realistic grasp of the political expertise such leadership requires. Leaders of nontraditional programs have five special concerns: securing licensure, reassuring constituencies, marketing, guaranteeing program continuation, and mastering the art of compromise. (MLW)

Well-designed experiential education programs have much to contribute to higher education and the benefits to student, faculty, institution, and participating comunity organization outweigh the costs. However, the program must be an integral part of the institution's overall instructional-curricular development to be effective. (MSE)

The current state of four areas of international education (foreign students, exchange programs, international studies at home, and development assistance overseas) is described. Current interest in an approach that deemphasizes "imported" students and "exported" expertise is shown in several projects now underway. (MSE)

It is proposed that all levels and functions of higher education should address the needs and characteristics of a rapidly increasing population of elderly in the United States. Some existing programs that have developed organizational structures to meet this need are presented as illustrations. (MSE)

Retirement options available to institutions are outlined, including early retirement incentives, phased retirement, facilitating consulting opportunities, travel and outplacement services, maintaining community involvement, annuities, and pensions. Suggestions are made for increasing cost-effectiveness and fitting the options to local…

Faced with changes in the 1980s, college and universities with religious ties must rethink both their identity and what constitutes the proper college-church relationship. Six components of program identity are identified: structural, communal, personal, moral, spiritual, and educational. Cooperative efforts to identify and discuss issues are…

Argues that in higher education, values and priorities of the enterprise's "producers" have little in common with those of the "consumers," and identifies areas in which this is apparent, including tuition, college choice, selection of a president, program development, faculty rewards, state subsidies, institutional budgeting, and school…