An evaluation of conceptual metaphor theory (CMT) offered by Raymond W. Gibbs, Jr. in this issue suggests a number of important opportunities for future research that may be based on interesting research findings produced over the past 3 decades in response to CMT. This reply to Gibbs argues that the main question for discourse processing remains…

To its credit, conceptual metaphor theory (CMT) has drawn significant attention to the question of what figurative language can tell us about human concepts. However, the answers CMT theorists have offered are typically unsubstantiated by the empirical evidence, and occasionally unfalsifiable. This reply to Raymond W. Gibbs Jr.'s positive…