The story of biology is far more complex and fascinating than straightforward facts or neatly labeled diagrams of structures and systems. Although exams can motivate students, the key to using these extrinsic motivators to increase student understanding lies in the way the assessments are designed and what they measure. Those involved in…

Cites the public image problem of field biologists and systematists. Discusses systematics and natural history including species variation, ecology, management of organisms and appreciation of nature. Describes widespread fallacies which downplay the importance of field biology and suggests ways to improve its image. (CW)