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Ding, Daniel D.1
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Ding, Daniel D. – Journal of Technical Writing and Communication, 2000
Presents historical roots of page design principles, arguing that current theories and practices of document design have their roots in gender-related theories of images. Claims visual design should be evaluated regarding the rhetorical situation in which the design is used. Focuses on visual images of documents in professional communication,…
Descriptors: Aesthetic Values, Design Preferences, Feminist Criticism, Higher Education