In this study, Maui Community College examines the potential employment demand for entry-level automotive technicians on the island of Maui in Hawaii. A requirement for ASE certification by National Automotive Technicians Education Foundation, Inc. is that the college ascertain on a regular basis the community demand for trained automotive technicians, in order to better meet the employment needs of the community it serves. During the spring 2000 semester, a cover letter and questionnaire were sent to 61 businesses from the automotive technology (AMT) field. The 13 companies that responded employ 68 auto technicians, of which roughly one out of every four is at an entry level for which AMT grads would qualify. Statistics imply an employment demand for six AMT graduates to fill six additional entry-level positions, with perhaps another 22 openings for grads as a result of entry-level workers moving up to fill 22 additional journeyman positions. Within 12 months, respondents expected to hire 19 new entry-level employees. Respondents rated "Good Work Attitude and Good Work Habits" as important work skills. "Team Player" and "Basic Mechanical Skills" were also rated consistently high. Frequent methods of recruitment are "Seek referrals from employees" and "Advertise in local paper." Appendices are included. (JA)