Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…

This "2015 E-Expectations Report" examines the current expectations of college-bound high school students as well as how their expectations have changed over the last decade. The 2015 E-Expectations study polled more than 3,000 high school juniors and seniors, with a 50 percent representation from each class level as well as a 50 percent…