Families are now an undeniable part of prospective students' college search process. As American higher education stands at the precipice of profound demographic shifts, colleges and universities must reexamine how they engage not just prospective students, but their families as well. In collaboration with Ardeo and CampusESP, RNL collected and…

In an era of escalating higher education costs, students and families need to be aware of all of their options for financing college and how those financing options work. Financing remains one the top factors for choosing a college, especially for students with greater financial need. Those who do not receive the award packages and financial…

Ten years ago when Ruffalo Noel Levitz (RNL) published its annual study of freshman motivations, those students were entering college in the shadow of the worst recession since the Great Depression. That report, which examined attitudes of students from 2009, provided insight into their motivations, attitudes, and needs in the midst of a very…

As entering students begin their college careers, they have been exposed to many mixed messages about whether college is "worth it"--from the media and public figures, to parents, to peers. There have also been significant changes in demographics, economics, college preparedness, and other key areas that may be influencing how freshmen…

The "2018 National Freshman Motivation to Complete College Report" examines the noncognitive motivations of college freshmen at the beginning of their first year and as they progress throughout that year. This report provides key insights into how freshmen are gauging their potential to graduate, what barriers (financial, academic,…

This report examines three focal points for understanding incoming first-year students' motivation to complete college: (1) academic motivational barriers and opportunities; (2) social motivational barriers and opportunities; and (3) financial motivational barriers and opportunities. [For "2016 National Freshman Motivation to Complete College…