Globally, candidate preference for hybrid learning continues to increase at the expense of in-person learning, while interest in predominantly online learning remains flat. This increase is evident across regions and demographic groups, with overall preference highest among candidates who have traditionally demonstrated the most interest: women,…

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…

In this ever-changing work environment, the value of a graduate business degree is increasingly questioned. In response, the Graduate Management Admission Council (GMAC) conducted a longitudinal study of over 3,600 individuals around the world from their first consideration of business school to successful graduation. Participants' survey…

This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing…

Since the first online MBA was launched in 1987, online learning has played an increasingly prominent role in graduate management education (GME). According to the Association to Advance Collegiate Schools of Business, more than 50,000 students were enrolled in online MBA programs worldwide in the 2020-2021 academic year. The stage was set for…

For more than a decade, the Graduate Management Admission Council (GMAC) Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education (GME) program. Its questions--covering a diverse range of…

The annual Application Trends Survey from the Graduate Management Admission Council (GMAC) provides the world's graduate business schools with data and insights to understand current trends in applications sent to graduate management education (GME) programs. This year's summary report explores application volume trends by program type and world…

The Graduate Management Admission Council (GMAC) conducts the annual Application Trends Survey (ATS) of business school admissions offices around the world to offer timely insights into the demand for graduate management education (GME). This survey aids admissions, recruitment, and marketing professionals in understanding the candidate pipeline…

For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact…

For more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. This year's report, summarized in this report, considers data…

The Graduate Management Admission Council (GMAC) conducts the annual Application Trends Survey (ATS) of business school admissions offices around the world to offer timely insights into the demand for graduate management education (GME). This survey benefits admissions, recruitment, and marketing professionals in understanding the candidate…

As the key pipeline and training ground for global business leadership, graduate management education (GME) has a critical role to play in ensuring that future business leaders understand and appreciate diversity, as well as reflect the diversity of the society they will serve. How diversity is understood can vary widely in different global…

The 2019 Application Trends Survey Report gathers intelligence on the current market for graduate management education applicants. The 2019 survey collected data on the applications received by 1,145 responding graduate business school programs for the 2019-2020 academic year. The 2019 report offers timely insights on application volume trends by…

This survey report--the second in a series of topical reports based on the results of the 2018 mba.com Prospective Students Survey--presents the findings associated with with candidates' post-graduate management education career interests, including goals, industries, and job functions. [The following individuals from the GMAC Research Department…

The 2018 Application Trends Survey Report examines demand for graduate management education based on data submitted by 1,087 graduate business school programs at 363 business schools worldwide. Findings relate to applications for graduate business and management programs in the 2018-2019 academic year. By program type, survey respondents include…