Globally, candidate preference for hybrid learning continues to increase at the expense of in-person learning, while interest in predominantly online learning remains flat. This increase is evident across regions and demographic groups, with overall preference highest among candidates who have traditionally demonstrated the most interest: women,…

This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing…

Since the first online MBA was launched in 1987, online learning has played an increasingly prominent role in graduate management education (GME). According to the Association to Advance Collegiate Schools of Business, more than 50,000 students were enrolled in online MBA programs worldwide in the 2020-2021 academic year. The stage was set for…

For more than 15 years, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact…

For more than a decade, the GMAC Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. This year's report, summarized in this report, considers data…