This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing…

Serving the needs of adult learners in today's economic environment is becoming a greater priority for colleges and universities. Student satisfaction is considered a core element for higher education institutions serving traditional-age students. More colleges and universities are expanding this assessment activity to adult students as well. As…