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Yankelovich, Daniel; And Others – 1984
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…
Descriptors: Advertising, Consumer Economics, Educational Attainment, Group Unity
