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Direct linkArthur Shelley – Sage Research Methods Cases, 2014
The purpose of this case study is to highlight the importance and limitations of methodology and research design in the exploration of highly subjective behavioural research. People are social creatures, and as such, their 'reality' is what they perceive to be true, which can be very difficult to 'prove' (by them or others). Two people can observe…
Descriptors: Behavioral Science Research, Research Methodology, Research Design, Data Analysis
