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Shaffer, Raymond J.; And Others – Journal of Technical Writing and Communication, 1993
Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)
Descriptors: Cloze Procedure, Higher Education, Readability, Readability Formulas
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Giles, Timothy D. – Journal of Technical Writing and Communication, 1990
Reviews recent articles focusing on the controversy surrounding the appropriateness of readability formulas for technical writing. Suggests that further research should be conducted to study empirically how readability as a concept might be used to aid the technical writer since readability formulas are shaping computerized editing programs. (KEH)
Descriptors: Audience Analysis, Discourse Analysis, Literature Reviews, Readability Formulas
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Courtis, John K. – Journal of Business Communication, 1987
Investigates the effectiveness of the prose communication in contemporary corporate annual reports. Indicates that a sample of 65 Canadian annual reports for 1984 were classified as "difficult" to "very difficult" and beyond the fluent comprehension ease of 92 percent of the adult population and 56 percent of the investor…
Descriptors: Business Communication, Business English, Communication Problems, Communication Research
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Bogert, Judith – Bulletin of the Association for Business Communication, 1985
Points out that readability indexes can serve a useful role in the teaching of writing when used as they were intended to be used. Focuses on Gunning's Fog Index. (EL)
Descriptors: Business Communication, Communication Problems, Higher Education, Readability
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Battison, Robbin; Goswami, Dixie – Journal of Business Communication, 1981
Surveys recent trends in the area of clear writing. Discusses the problem of incomprehensible language in functional writing (forms and documents). Considers solutions, particularly those developed by the Document Design Center. (PD)
Descriptors: Curriculum Development, Higher Education, Models, Publications
Peer reviewed Peer reviewed
Connatser, Bradford R. – Journal of Technical Writing and Communication, 1999
Proposes that readability formulas cannot predict text difficulty. Presents results of an experiment designed to demonstrate that "text difficulty" is determined by individual differences (perception) and not by the objective qualities of a text. (NH)
Descriptors: Cloze Procedure, Individual Differences, Readability Formulas, Reader Text Relationship
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Allen, Jo – Teaching English in the Two-Year College, 1985
Presents a brief history of readability formulas (discussing their capabilities and liabilities) and synthesizes current readability research for teachers who want to use readability principles in their work and who want to teach these principles to their students. Contains a table of the most commonly used formulas that lists their variables,…
Descriptors: College English, English Instruction, Readability, Readability Formulas