As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more…

This article reflects on the first eighteen months of a long-term project to digitize a large and still-growing postcard collection. The project is notable for its use of student workers, developing an active donor base, establishing a significant online presence, and igniting interest in, use of, and donations to the collection itself. Throughout…

After a needs assessment exposed that even daily library users were unaware of the best resources, tools, and services, the Rider University Libraries switched gears from a focus on the creation of long step-by-step tutorials, to the creation of short promotional videos for all users, with attention on the needs of distance learners. This project…

A halo of signs, some stuffed into thick plastic sheaths while others curled under yellow tape, cluttered the service desks of the New City Library. They bleated out messages of closings, procedures, and warnings. Their number undermined their cause. All too often a customer would ask a question that was answered by the very sign they had pushed…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

Describes how to develop a cost- and time-efficient parish library. Discusses ongoing promotion of the library; leadership; costs; staffing; shelving and classification systems; location; nonprint media; library policy; and ways to increase visibility. (AEF)

Describes the Danville Public Library's (Illinois) planning and implementation of a groundbreaking ceremony and provides guidelines for the process. Highlights include early planning, the planning staff, publicity, videotaping, selecting a convenient time, decorations, invitations, knowing individual responsibilities, commemorative items, and a…

School library media specialists (SLMSs) in the Rochester (Michigan) Community Schools decided it was crucial to come to a consensus about key roles of SLMSs in successful school library media programs. They identified the following roles: information specialist, instructional partner, and program administrator. To educate administrators, staff…

Describes how the Magwood Public Library (Cook County, Illinois) successfully passed a $6.5 million tax referendum. Recommends showing the need for expansion, hiring an architectural firm to conduct a feasibility study, detailing the costs, securing community support, emphasizing cost effectiveness, and promoting the proposal. (AEF)

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted…

To coordinate an academic-library marketing effort effectively, a comprehensive plan is essential. A traditional marketing plan consists of four activities: determining what to promote, defining target audiences, choosing type of outreach, and evaluating program. Suggestions for promotional activities, forms of publicity, and examples from the…

Libraries have failed to use marketing for three reasons: (1) a misunderstanding that equates marketing with publicity; (2) a lack of understanding of what marketing is; and (3) disagreement about the role of the client. Societal-marketing tries to balance patron demands with long-term societal needs in evaluating product excellence. (AEF)

Describes the Health Information Project, a plan created by the Maryland State Department of Education that allows residents to obtain health information from public libraries. Examples of patron situations involving health questions illustrate the plan's main elements: collection development, staff training, networking with community agencies,…

Presents a model that can be used to develop or expand academic library services for international students based on survey results from Ohio academic libraries. Highlights include functional barriers, including critical thinking skills; cultural barriers; and model programs, including promotional, instructional, staff development, written,…