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| Merchandising | 2 |
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| Extracurricular Activities | 1 |
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| Guidelines | 1 |
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Dessoff, Alan L. – Currents, 1995
This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Guidelines
Redwine, Susette; Redwine, Bill – Campus Activities Programming, 1994
A guide to student fund-raising activities offers 10 rules for successful fund-raising, guidelines for selecting the appropriate kind of event or campaign, and 9 possibilities: selling a popular item; food functions; gaming/gambling events; sporting events; social events; social selling events; talent shows; services; and solicitation. (MSE)
Descriptors: Donors, Extracurricular Activities, Fund Raising, Games
