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Utt, Sandra H.; Pasternack, Steve – Journalism Quarterly, 1984
Finds that overall, American newspaper front pages are more graphically pleasing today than ever before and that the revolution in design that began 20 years ago is continuing. (FL)
Descriptors: Design Preferences, Layout (Publications), Media Research, Newspapers
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Siskind, Theresa G. – Journalism Quarterly, 1979
Subjects who were shown slides of four newspaper front pages--traditional, contemporary, well-designed traditional, and well-designed contemporary--preferred contemporary to traditional designs and well-designed pages to those of average design. (Reproductions of the four front pages are included.) (GT)
Descriptors: Attitudes, Design, Design Preferences, Layout (Publications)
Springer, Marc – College Press Review, 1980
Describes a study that indicated that readers of college newspapers prefer a front page style that is contemporary and emphasizes a horizontal layout to either an avant-garde style that features an entirely horizontal layout or a traditional layout having a vertical page. (TJ)
Descriptors: Design Preferences, Higher Education, Layout (Publications), Media Research
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May, Jill P. – English Education, 1980
Concludes that children should be encouraged to read since they may prefer an author's word picture to that presented by the visual media and that today's young adults continue to prefer the same types of reading materials as those listed in past surveys. (RL)
Descriptors: Childrens Literature, College Students, Design Preferences, Literature Appreciation
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Bain, Chic; Weaver, David H. – Newspaper Research Journal, 1979
Four experiments tested reader reaction to selected newspaper design techniques, including jumps, wraps, type style, and picture size. The results implied that a newspaper striving for the highest overall readership of its stories will get the best results by keeping jumps to a minimum and running larger pictures. (RL)
Descriptors: Design, Design Preferences, Editing, Headlines
Hvistendahl, J. K.; Kahl, Mary R. – 1975
Many typographers have already decided that sans serif type is more pleasing to readers and more functional than traditional roman type. The findings of this study, which was designed to assess the readability of, and reader preference for, these two styles, lead to the opposite conclusion. To determine preferences, 200 subjects of various ages…
Descriptors: Design Preferences, Journalism, Media Research, Newspapers
Peer reviewed Peer reviewed
Journalism Quarterly, 1986
Offers summaries of studies that investigated many topics, including the following: (1) images of the United States in Jordanian media; (2) television terms, such as "radiovision," that did not last; (3) how newspapers in Alaska cope with staff turnover; (4) newspaper design preferences among students; and (5) the problem of libel for…
Descriptors: Advertising, Design Preferences, Developing Nations, Higher Education