Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

Early Childhood Resources, a unit of Oregon's Multnomah County Library, provides outreach programs to children birth to five and their parents. Discusses: early experiences; early childhood planning efforts; in-library services; outreach services; building positive relationships; challenges and opportunities; serving child-care providers; serving…

Presents the American Association of School Librarians (AASL) plan for national guidelines and standards in school libraries. Provides a template and applies the planning model, using the National Association of Secondary School Principals example. Outlines planning and implementation objectives, and discusses strategies, communication tools, and…

Describes the manual for a Young Adult Library Advisory Board, a teen group that helps to plan and implement public library youth services. The board's purpose, the recruitment of teen volunteers from which board members can be drawn, volunteer guidelines and assignments, a step-by-step procedure for establishing the program, and a sample agenda…

Used selectively and imaginatively, corporate sponsorship can be a powerful tool to help libraries achieve their mission of getting more children reading and visiting the library. Focuses on development of the summer reading program by the Oregon Library Association. Discusses planning and fundraising; publicity; distributing funds; obstacles; and…

Describes four successful public library programs for families and gives suggestions for planning programs and measuring their success. (LLS)

Since 1991, the Buffalo and Erie County Public Library has co-sponsored a successful book review series that takes place in downtown restaurants in the evenings to promote the library and revitalize downtown. Highlights include discussions of past book review sessions, program initiation, and advantages for involved parties. (Author/JMV)

Suggests factors to be considered in planning a youth services department: (1) the public served; (2) kinds of materials included in the collection; (3) kinds of equipment available; (4) commitment to public service; (5) amenities for public comfort; (6) needs of library staff; and (7) integration of youth services into total library service. (MES)

The approach to planning described is a process of self-study for academic librarians that can be used to improve library effectiveness. (MBR)

Explores current status of archival automation on both the national and local levels, and discusses its implications for control and access of historical documentation. Development of Selected Permutation Index by National Archives and Records Service, automation at Library of Congress (LC) Manuscript Division, and planning for automation are…

Describes goals and objectives of a public library summer reading program for three age levels--prereaders (age three years through kindergarten), beginning readers (grades 1-2), and senior readers (grades 3-6). Reading activities at each level, progress charts, certificate of achievement, and additional incentives are highlighted. (EJS)

Details are provided of the development of a new library at Clarkson College. It was seen from the start that the new center needed to be viewed as the hub of a campus-wide system to provide integrated informational support for instructional, research, and administrative activities of the entire college. (MP)

Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…

Describes introduction of microcomputer services at the Rolling Meadows (Illinois) Public Library, noting funding, purchase of an Apple microcomputer, placement of the terminal, software, staff development, and patron workshops. Rules for computer use and Apple computer worksheet (logging on, useful tips, logging off, and activities) are included.…

In 1990, George Mason University (Virginia) proposed building a combined library/student center. Examines the processes, policies, and procedures used to develop a new library collection combining multiculturalism, diversity, and core texts. Discusses the collection development plan, strategies, and policy; faculty involvement; key series and sets…