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"I See What You Mean": Using Visual Data Collection Methods to Explore Leadership Curriculum Planning
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Reid, Anna; Koglbauer, René – Management in Education, 2018
This article reports on the use of a visual methods approach to collecting and analysing data in relation to the area of leadership curriculum development. The focus of the study is the structure of the current leadership curriculum for the National Professional Qualifications (NPQs) in England. In particular, the authors explore the extent to…
Descriptors: Data Collection, Curriculum Development, Visual Aids, Research Methodology
Business Analytics in the Marketing Curriculum: A Call for Integration
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Mintu-Wimsatt, Alma; Lozada, Héctor R. – Marketing Education Review, 2018
Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…
Descriptors: Marketing, Business Administration Education, Integrated Curriculum, Data Analysis
Improving Student Job Placement and Assessment through the Use of Digital Marketing Certification Programs
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Staton, Mark G. – Marketing Education Review, 2016
The area of digital marketing is a difficult one for course development. Not only is it a relatively new topic area--having become popular after many marketing faculty completed their academic training--it is a constantly changing one wherein "innovative" tools are continuously being replaced within the industry. After uncovering what…
Descriptors: Job Placement, Certification, Marketing, Social Media