Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline…

Outlines an introductory computer literacy course that focuses on the business data processing cluster. The course provides a general understanding of data processing history, applications, equipment, systems, people, and procedures. (SK)

The continued growth of the data processing industry has been accompanied by a need for personnel trained to operate, program, and utilize electronic data processing equipment. Education must be provided to those who seek to enter this industry. Successful programs have been developed at the secondary school level in Massachusetts. This article…

Describes the elements of data processing documentation, presents and discusses a model syllabus for a course that takes into account each element of data processing documentation, and examines the requisite knowledge for teaching such a course. (HOD)