Centers on the development of an art test for determining subjects' preferences for simple and complex design, particularly the Uduehi preference test. Finds that this test truly represents elements of design from least to most complex; subjects preferences for designs increases with complexity; and the test is suitable for cross-cultural studies.…

Reiterates the criticism that the Maitland Graves Design Judgment Test is inadequate in measuring aesthetic judgment as defined by Graves, especially in a cross-cultural setting. United States students consistently scored highest. Nonetheless, all students responded favorably to three factors: symmetry, three-dimensionality, and complex design.…