Provides guidelines for establishing an Adopt-a-School program, a cooperative venture between government agencies, businesses and schools, based on a program in San Diego. Summarizes benefits and program activities. (KH)

Describes an Adopt-a-School program, initiated by the White House, which encourages federal agencies to join in partnership with schools. Discusses ways in which private businesses also may enter into cooperation with public schools, and briefly describes career programs developed between District of Columbia schools and local businesses. (KH)

Reviews theories providing the rationale for intergenerational programs and upon which intergenerational research concepts are based. The importance of applying these theories to the establishment of a program research framework is discussed. Recent studies are reviewed, and implications for future research and practice in intergenerational…

Proposes a model for planning activities that will help human service practitioners to prevent emotional problems in a targeted group or community. Provides practitioners with a framework for identifying variables affecting a population, a means for assessing which variables to address, and a structured approach to planning preventive…

Intergenerational programs and policy approaches are needed for the following reasons: (1) the interdependence of generations; (2) the aging of the population; (3) the imperative of community participation and service; (4) changes in family structure and caregiving; and (5) stereotypes of intergenerational conflict and competition.…

Explains how and why a nonprofit agency initiated and developed new products and services to advance the quality of child care in a large metropolitan area. Describes how, through market studies, two distinct market segments were identified, each with distinct subdivisions and unique needs. Explains how the agency met the needs of each segment.…

Attitude change among older and younger participants in intergenerational programs is investigated. While elderly participants in several programs reported positive feelings resulting from their involvement with children, children's attitudes attributed to intergenerational experiences were mixed. Research should consider longitudinal growth and…

Steps in the development of intergenerational programs include the following: (1) needs assessment; (2) planning; (3) implementation; (4) assuring program longevity; and (5) establishing a national focus. Detailed description of such stages as facility and site procurement, recruitment, orientation, training, maintenance, and support is provided.…

The application of a systems approach to intergenerational programs is described. This collaborative programing involves structured thinking about program development and problem solving. Components of the process of linking systems are presented, and some examples of local, state, and national efforts are described. Anticipated outcomes of the…

Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case…