An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Consortia have much to offer higher education but are often unappealing because of undue emphasis on reducing costs, inadequate attention to the range of possibilities, and mismatching of membership and mission. Four types of consortia exist according to purposes (special and general) and membership (heterogeneous or homogeneous). (MSE)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

This paper argues for increased universitywide research planning, with emphasis on collective identification of priorities, open communication at all levels, careful allocation of resources, and long-range strategic planning. (DB)

New information technology is viewed as analogous to a railway network that serves many, in diverse areas, and leads users to new frontiers. It is suggested that higher education can contribute to this system by developing useful new applications, providing guidelines for appropriate "passenger" behavior, and enhancing quality. (MSE)

A 1984 survey by American Council on Education, Campus Trends, offers evidence of the extent of academe's involvement in corporate-college collaborative activities. Links including assisting students, supporting research, training employees, and joint programs are discussed. (MLW)

A methodical, goal-oriented system for identifying and correcting the weaknesses of institutional management without undermining that institution's strengths and general character is described. The program, developed by the United Negro College Fund, is called the Integrated Systems Approach to Improving Management. (Author/MLW)

The ROTC provides 75 percent of the leadership of the total army today. The role colleges and universities can play in ensuring the quality of these military officers is discussed. Providing ROTC incentives, strategies for increasing support, and the campus/ROTC collaboration are explored. (MLW)

A report from the Commission on Higher Education of the Middle States Association of Colleges and Schools is discussed. The major issues and options that should be considered before establishing or reevaluating an overseas program are described. (Author/MLW)

The growth of in-house training and education programs of employers in both the public and private sector is discussed with a focus on supervisory and managerial personnel in large corporations. Effective dialog and cooperation between the corporate sector and the education sector are needed. (MLW)

It is essential that those who aspire to lead nontraditional programs have a realistic grasp of the political expertise such leadership requires. Leaders of nontraditional programs have five special concerns: securing licensure, reassuring constituencies, marketing, guaranteeing program continuation, and mastering the art of compromise. (MLW)

Well-designed experiential education programs have much to contribute to higher education and the benefits to student, faculty, institution, and participating comunity organization outweigh the costs. However, the program must be an integral part of the institution's overall instructional-curricular development to be effective. (MSE)

A study examined the impact of the Corporation for National Service's Learn and Serve America Higher Education program, a service learning consortium, on 3,540 students from 42 participating colleges and universities, focusing on three areas of student development: civic responsibility, academic development, and life skills. Course-based service,…

Offering an educational program through a corporation enables an institution to recruit a large number of new, previously unserved students at one time. A program that helps New Jersey state employees earn degrees at Thomas A. Edison State College is described. (MLW)

The current state of four areas of international education (foreign students, exchange programs, international studies at home, and development assistance overseas) is described. Current interest in an approach that deemphasizes "imported" students and "exported" expertise is shown in several projects now underway. (MSE)