Mark McCoy, Ph.D., was president of DePauw University from March 2016 through July 2020, having served previously as dean of the DePauw University School of Music from 2011-2016. A first generation college student and the son of a coal miner, Dr. McCoy was committed to making DePauw an even greater place to learn, live, and work, with an emphasis…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

With all the recent headlines about security breaches and information loss at financial and educational institutions, the higher education community needs to address the issue of using social security numbers as ID numbers. The University of Oregon undertook a change process to assign generated ID numbers to all records in their information…

Regardless of budget or institutional reputation, building a good college admissions team requires careful attention to four elements: philosophy, hiring, training, and performance. The result is productive, proficient, and pleasurable. (MSE)

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

This article explores the decision making in developing and starting a partnership between three universities using the decision-making models developed by Graham Allison in 1971 and updated in 1999. University partnerships are complicated and require more than one decision-making model to explain all the significant decisions that are make in…

It is essential that the traditional emergency management structure be used as a framework for higher education emergency planning. The four phases of emergency management should be reflected in the architecture of all planning efforts. These include "preparedness," "response," "mitigation," and "recovery."…

A method for scheduling teaching assignments is described that can asssist in projecting future course offering needs, assess the impact of consolidating or rescheduling sections, determine the necessary interests and qualifications of faculty additions, and predict the impact of a faculty member's absence. (MSE)

A model is presented for the development of effective, flexible student information systems that are directed by users' needs rather than other forces. The conceptual design, detail design, and policy consideration are discussed. Focus is on the development process rather than the final product. (MSE)

The need to improve the advisory system for the benefits of transfer and off-campus students led to the development of a process to ensure consistent and fair practice in transferring community college courses toward University of Wyoming degrees. A model was implemented through the Wyoming Higher Education Computer Network. (MLW)

Mathematical formulas are proposed for estimating the market compatibility of academic programs, taking into account employment opportunities in the area and graduate production rate of competing area schools. Implications for program marketing are discussed. (MSE)

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

The efforts of five Bowling Green State University (Ohio) graduate students to design, develop, and implement a student retention training program using graduate assistants are described. Special techniques used to train participants and lessons learned in the process are noted. (MSE)

Many institutions have structured processes for gaining the necessary internal and external approvals for initiating academic programs. Unfortunately, program planners often lack the data required to develop a full understanding of the systemic implications caused by such changes. This article provides both a framework and an interactive data…