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Direct linkSahil Verma; Gurvinder Kaur – SAGE Open, 2024
With economies and business becoming knowledge intensive, the role of education industry has immensely risen in significance. This has given rise to a highly competitive landscape in higher education, with faculty retention as a major challenge for the institutions leading to negative consequences in terms of education quality, stakeholder…
Descriptors: Foreign Countries, College Faculty, Teacher Persistence, Barriers
Johnson, Dennis L. – AGB Reports, 1979
Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)
Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs
