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Ryu, Kiung; Cervero, Ronald M. – Adult Education Quarterly: A Journal of Research and Theory, 2011
Program planning activities are not culturally neutral but are replete with various cultural values and affected by them. This qualitative study was conducted in Korea and examines how cultural values influence educational planning in Korea. Specifically, the study was to examine how Confucian cultural values play out in educational planning in…
Descriptors: Educational Planning, Interests, Foreign Countries, Social Values

Wilson, Arthur L.; Cervero, Ronald M. – Adult Learning, 1996
If planners want to be ethically responsible for the consequences of their work, all who are affected by the program should be at the planning table. The reality of planning is that those with the most power will construct programs according to their interests. Planners must take responsibility to foster substantive involvement. (JOW)
Descriptors: Adult Education, Ethics, Participation, Planning

Yang, Baiyin; Cervero, Ronald M. – International Journal of Lifelong Education, 2001
Adult educators (n=226) recalled incidents of power and influence behaviors in designing and planning programs. Cluster analysis identified four behaviors: shotgun, tactician, ingratiator, and bystander. These power and influence styles related to organizational contexts. Planners' personal characteristics did not affect choice of style. (SK)
Descriptors: Adult Education, Educational Planning, Influences, Politics

Douglas, Kristen H.; Valentine, Thomas; Cervero, Ronald M. – Adult Basic Education, 1999
Adult-literacy administrators (n=224) ranked eight marketing strategies in the following order (highest first): communicating with publics, maximizing access, minimizing costs, promoting programs, planning responsively, understanding learners, conducting market research, and segmenting markets. The two rated lowest are those most highly rated by…
Descriptors: Administrator Attitudes, Adult Literacy, Literacy Education, Marketing

Cervero, Ronald M.; Wilson, Arthur L. – Adult Education Quarterly, 1994
Explains four theoretical concepts: power, interests, negotiation, and responsibility. Combines them into a theory of program planning that encourages adult educators to nurture a democratic process, taking into account the power relations that support or threaten it. (SK)
Descriptors: Adult Education, Democracy, Educational Planning, Politics of Education
Cervero, Ronald M. – New Directions for Continuing Education, 1984
This case study of the continuing education unit of the University of Illinois at Chicago Circle illustrates collaboration with the university's six health-related professional schools. Tangible and intangible resources, types of linkages, and cost benefits of interagency collaboration are discussed. (SK)
Descriptors: Agency Cooperation, Allied Health Occupations Education, Coordination, Cost Effectiveness