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Download full textBohle, Robert H.; Garcia, Mario R. – 1986
In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…
Descriptors: Attitude Measures, Color, Color Planning, Design Preferences
John, Martha Tyler – 1985
Because understanding pictures is a significant aid to readers, this paper explores research on picture interpretation. The paper describes the complexity of the process and states that the ability to interpret pictures seems to proceed from the simple to the complex: from concrete experiences with pictures to the abstract interpretation of…
Descriptors: Abstract Reasoning, Cognitive Development, Illustrations, Interpretive Skills
