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Foreign Languages and International Studies: Case for Survival.
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Buzash, Michael D. – 1992
An argument is made for continued and strengthened programs in foreign language instruction in business curricula. Among the points made are the following: economic and commercial development in post-World War II America established strong international ties; the Vietnam War emphasized U.S. inadequacies in cultural literacy; some higher education…
Descriptors: Business Administration Education, Core Curriculum, Cultural Awareness, Curriculum Development