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Peer reviewedYost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
